{"id":11387,"date":"2018-06-14T03:36:00","date_gmt":"2018-06-14T03:36:00","guid":{"rendered":"https:\/\/www.goodshop.com\/blog\/?p=11387"},"modified":"2021-05-01T12:31:16","modified_gmt":"2021-05-01T12:31:16","slug":"sustainable-fashion","status":"publish","type":"post","link":"https:\/\/blog.goodsearchcorp.com\/sustainable-fashion\/","title":{"rendered":"These Trailblazers Prove Sustainability Can Be Stylish"},"content":{"rendered":"

\"\"(Duchess Meghan Markle heading to her and Prince Harry’s evening reception in her second wedding gown by Stella McCartney. Source: Getty Images)<\/em><\/p>\n

There\u2019s a common misconception that sustainability<\/span> goes hand-in-hand with sacrifice, especially when it comes to sustainable<\/span> fashion<\/a>. In fact, the two words probably conjure up images of impractical, hippie fabrics, such as hemp or granola. However, times are changing. Even the recent royal wedding proved sustainable<\/span> fashion can be quite the opposite of lack\u2014even, dare we say, an abundance of high style.<\/p>\n

Although the highly-anticipated nuptials made history for a number of reasons, we must admit our attention was on the fashion statements. While most in attendance upheld England\u2019s classic, prim dress code, there was one recurring trend we saw on guests, members of the royal family and even the duchess herself: eco-conscious ensembles. Kate Middleton, for example, re-wore her beloved, ivory Alexander McQueen<\/a> skirt suit, which she has been photographed in on several other public occasions. Celebrity attendees, including Amal Clooney and Oprah Winfrey, sported couture by eco-conscious designer Stella McCartney<\/a> (Winfrey even endured a sustainable<\/span> fashion emergency, for which the British designer\u2019s team worked overnight to make her dress in a more-appropriate shade. The OWN mogul paired her blush look with a vintage hat that\u2019s been in her closet since 2005). Even the bride, Meghan Markle, selected a youthful silhouette by McCartney for her second, evening-reception gown, which she accented with Princess Diana\u2019s vintage, aquamarine-diamond ring\u2014a gift from her now-husband. In the days leading up to the big event, Prince Charles advocated for the slow, sustainable<\/span> fashion movement, according to The Guardian<\/em><\/a>.<\/p>\n

The conversation of environmentally-sensitive apparel is especially timely, as we consider the retail climate we are in\u2014not to mention climate change we are facing. And it\u2019s not just royals paving the way. Earlier this year, Vogue Australia<\/em> appointed its first-ever sustainability<\/span> <\/a>editor-at-large, Clare Press, coinciding with the publication\u2019s sustainability<\/span> issue, starring actress and eco-advocate Emma Watson as guest editor.<\/p>\n

Other influential stars also support the cause. Pharrell Williams, for instance, believes that \u201cfashion can be a key player in protecting the planet.\u201d The Grammy-award winning artist even joined forces with Bionic Yarn, a company that removes plastic pollution from oceans and spins it into yarn for brands including Adidas<\/a>, O\u2019Neill<\/a>, G-Star<\/a> (Raw for the Oceans) and H&M\u2019s Conscious Exclusive. Meanwhile, Olivia Wilde co-founded Conscious Commerce, a creative agency that offers sustainable<\/span> solutions for organizations, such as Alternative Apparel<\/a>, Anthropologie<\/a>, the CFDA, and, similarly, the H&M Conscious Exclusive. For their parts, brands are embracing the 3 R\u2019s we learned in school to change the way consumers think about shopping.<\/p>\n