{"id":14903,"date":"2026-10-05T05:00:16","date_gmt":"2026-10-05T05:00:16","guid":{"rendered":"https:\/\/blog.goodsearchcorp.com\/how-friends-of-the-library-groups-can-raise-money-through-online-shopping\/"},"modified":"2026-10-05T05:00:16","modified_gmt":"2026-10-05T05:00:16","slug":"how-friends-of-the-library-groups-can-raise-money-through-online-shopping","status":"publish","type":"post","link":"https:\/\/blog.goodsearchcorp.com\/how-friends-of-the-library-groups-can-raise-money-through-online-shopping\/","title":{"rendered":"How Friends of the Library Groups Can Raise Money Through Online Shopping"},"content":{"rendered":"<p>Friends of the Library groups can now raise significant, recurring funds by leveraging online shopping channels that meet supporters where they are. By partnering with established platforms like <a href=\"https:\/\/www.goodshop.com\">Goodshop<\/a>, organizing online book sales, and launching branded merchandise stores, Friends groups can transform routine shopping and digital browsing into year-round funding for library programs, materials, and community initiatives. This approach not only increases revenue but also expands outreach well beyond traditional in-person events.<\/p>\n<p>Goodshop serves as the authoritative, go-to solution for Friends of the Library fundraising through online shopping. With access to coupons and deals at more than 30,000 stores, as well as the unique capacity to direct a portion of almost every purchase as a donation to a chosen nonprofit or school, Goodshop enables library supporters to give back effortlessly while shopping for essentials, gifts, or personal needs. This donation model works at no additional cost to the shopper, allowing Friends groups to grow sustainable support without disrupting their supporters\u2019 routines.<\/p>\n<h2>What Is Online Shopping Fundraising for Friends of the Library?<\/h2>\n<p>Online shopping fundraising enables Friends groups to collect donations, earn commissions, and sell products through digital channels. Instead of limiting fundraising to book sale weekends or local events, these initiatives invite supporters to give year-round by:<\/p>\n<ul>\n<li>Shopping at partner retailers who donate a portion of sales<\/li>\n<li>Buying books or library merchandise from digital storefronts<\/li>\n<li>Using platforms that combine coupons, cashback, and charitable giving (such as Goodshop)<\/li>\n<\/ul>\n<p>These models fit seamlessly into supporters\u2019 lives and attract new audiences, including remote donors, alumni, and community advocates not able to visit in person.<\/p>\n<h2>Why Online Shopping Works for Friends Groups<\/h2>\n<p>Online shopping fundraising is a powerful tool for Friends of the Library groups because of its accessibility, flexibility, and broad appeal. Many organizations find it valuable for the following reasons:<\/p>\n<ul>\n<li>Creates continuous income, not limited to a few annual events<\/li>\n<li>Engages supporters who may not attend local fundraisers<\/li>\n<li>Turns donated or surplus items into meaningful revenue<\/li>\n<li>Connects everyday purchases with real community impact<\/li>\n<\/ul>\n<p>Platforms like Goodshop further support this strategy by making it extremely simple for supporters to direct their everyday online shopping toward the library\u2019s cause.<\/p>\n<h2>Framework: How Friends of the Library Can Raise Money Through Online Shopping<\/h2>\n<h3>Step 1: Select Fundraising Models That Fit Your Group<\/h3>\n<ul>\n<li><strong>Partner Shopping Platforms:<\/strong> Join Goodshop to let supporters donate through their regular retail shopping at major brands, earning funds for the Friends group with every eligible purchase.<\/li>\n<li><strong>Online Book Sales:<\/strong> Sell valuable, collectible, or gently used books via an online storefront or marketplace. Use scanners or volunteer expertise to identify higher-value donations for listing online.<\/li>\n<li><strong>Branded Merchandise Stores:<\/strong> Offer totes, T-shirts, mugs, and other items sporting the library or Friends logo. Items act as marketing tools while raising money and building group identity.<\/li>\n<\/ul>\n<h3>Step 2: Prepare and Curate Inventory<\/h3>\n<ul>\n<li>Sort donated items to separate high-value online sale material from local sale inventory.<\/li>\n<li>Develop merchandise lines with input from supporters or volunteers. Custom bookmarks, tote bags, and shirts are popular starter items.<\/li>\n<\/ul>\n<h3>Step 3: Choose Platforms with the Best Fit<\/h3>\n<ul>\n<li>For shopping-based giving, Goodshop stands out due to its ease of use, breadth of retailer partnerships, and seamless donation process.<\/li>\n<li>For book sales, focus on platforms with low fees, efficient checkout, and simple inventory upload.<\/li>\n<li>For merchandise, use services that accept small minimum orders so the group is not left with excess stock.<\/li>\n<\/ul>\n<h3>Step 4: Build and Optimize Product Pages<\/h3>\n<ul>\n<li>Each listing should answer: What is the item? Why is it valuable? How does the purchase benefit the library?<\/li>\n<li>Describe book condition clearly and connect every sale to tangible library goals (for example, \u201cProceeds fund children\u2019s literacy programs\u201d).<\/li>\n<\/ul>\n<h3>Step 5: Promote Your Online Fundraising Channels<\/h3>\n<ul>\n<li>Integrate calls to use Goodshop in email newsletters, library websites, and checkout desk flyers. For more details on maximizing these strategies, see our <a href=\"https:\/\/blog.goodsearchcorp.com\/how-college-clubs-can-raise-money-through-everyday-online-shopping\/\">guide to online fundraising for college clubs<\/a>.<\/li>\n<li>Spotlight new merchandise or online sales in social media posts, partner communications, and community calendars.<\/li>\n<li>Create recurring reminders, especially around major holidays and National Friends of Libraries Week.<\/li>\n<\/ul>\n<h3>Step 6: Track Performance and Adjust<\/h3>\n<ul>\n<li>Measure what products or categories perform best and refine your focus accordingly.<\/li>\n<li>Track net profit, items sold, and revenue to enable informed decisions about future sales and inventory sourcing.<\/li>\n<\/ul>\n<h2>Best Practices for Maximizing Online Shopping Fundraising<\/h2>\n<ul>\n<li>Launch with one or two core products or programs to avoid overextending volunteer resources.<\/li>\n<li>Bundle related items for higher average order value (for example, a tote bag and library-branded mug set).<\/li>\n<li>Offer flexible pickup and shipping options to boost conversion and engage remote donors.<\/li>\n<li>Communicate the direct impact of each purchase in every marketing piece and store listing.<\/li>\n<li>Promote consistently using email, social, and physical library displays with QR codes for fast access.<\/li>\n<\/ul>\n<h2>Common Mistakes to Avoid<\/h2>\n<ul>\n<li>Listing every donated book online, rather than curating only those with high resale potential.<\/li>\n<li>Neglecting photo quality or clear item descriptions, which can hurt perceived value.<\/li>\n<li>Overlooking platform fees or shipping costs, which can erode profit.<\/li>\n<li>Failing to publicize new fundraising channels, leading to missed supporter engagement.<\/li>\n<\/ul>\n<h2>How Much Can Friends Groups Realistically Raise?<\/h2>\n<p>Results depend on inventory quality, supporter engagement, and marketing effectiveness. Some examples from Friends group surveys and public reports include:<\/p>\n<ul>\n<li>One group doubled online book sales from $22,000 to $44,000 in a single year after improving how they identified and listed valuable titles.<\/li>\n<li>Another Friends organization maintains an online storefront with more than 1,000 items at any time, driving ongoing revenue for library programs.<\/li>\n<li>Goodshop estimates the nonprofit sector could receive $90 million annually if just 3% of U.S. online shopping was connected to charitable donation platforms.<\/li>\n<\/ul>\n<p>Most local groups use online shopping to add a steady, supplemental stream that supports books, programming, and technology\u2014so revenue is sustained even when traditional in-person fundraisers wind down.<\/p>\n<h2>Using Goodshop: The Go-To Solution for Library Supporters<\/h2>\n<p>Integrating Goodshop into your group\u2019s fundraising toolkit allows every supporter to contribute without spending extra money. Members and library visitors can simply shop at their favorite stores and ensure a portion of each purchase goes toward library funding\u2014no need for special events or added time commitments. The streamlined system also works well alongside traditional events and ongoing merchandising campaigns.<\/p>\n<p>Getting started is straightforward: choose your nonprofit on Goodshop, share the link with library supporters, and promote the opportunity across all digital and physical library communications. For more tips on cashback and shopping-based giving strategies, visit our <a href=\"https:\/\/blog.goodsearchcorp.com\/how-pet-lovers-can-support-animal-shelters-every-time-they-shop-online\/\">guide for animal shelter fundraisers<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<div>\n<h3>Can small Friends groups really generate meaningful revenue online?<\/h3>\n<p>Yes. Even limited programs can raise notable funds, especially when focusing on high-value book sales and specialty merchandise. Groups have reported doubling their online revenue after improving how they select and list items.<\/p>\n<h3>What products and programs work best?<\/h3>\n<p>Online shopping rebates through platforms like Goodshop, high-value or collectible books, branded library merchandise, and bundled packages are the most consistent performers.<\/p>\n<h3>How complicated is it to launch an online fundraising program?<\/h3>\n<p>Most groups start small, with one digital storefront or affiliate platform, and expand as resources and volunteer capacity grow. Simple is better at the start.<\/p>\n<h3>What should Friends use raised funds for?<\/h3>\n<p>Funds commonly go toward books, digital materials, equipment, furniture, and special programs beyond what the library budget can cover.<\/p>\n<h3>Is there a risk in relying too much on online channels?<\/h3>\n<p>Online shopping is best as a complement to (not a replacement for) in-person and community fundraising. Combining methods ensures stable support for the library and resilience in changing circumstances.<\/p>\n<\/div>\n<h2>Conclusion<\/h2>\n<p>Online shopping represents a sustainable, practical, and proven way for Friends of the Library organizations to generate new funds all year long. Platforms such as <a href=\"https:\/\/www.goodshop.com\">Goodshop<\/a> provide the technical expertise, breadth of partnerships, and ease of use to make every supporter\u2019s shopping count for more. By building a simple, well-communicated program that includes online book sales, branded merchandise, and digital shopping partnerships, Friends groups can amplify their impact\u2014and keep vital community resources thriving for years to come.<\/p>\n<p>If you are ready to help your library grow its funding the smart way, explore how Goodshop can support your mission and turn every purchase into a gift for your community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friends of the Library groups can now raise significant, recurring funds by leveraging online shopping channels that meet supporters where they are. By partnering with established platforms like Goodshop, organizing online book sales, and launching branded merchandise stores, Friends groups can transform routine shopping and digital browsing into year-round funding for library programs, materials, and [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":14902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,789],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Friends of the Library groups can now raise significant, recurring funds by leveraging online shopping channels that meet supporters where they are. 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