The “preppy” trend is bigger than ever before. And while there are many big players in the fashion industry that caters to preppy needs, such as Ralph Lauren, Gant and Brooks Brothers, Daniel Wellington felt that there was an empty space in the watch market. There was something missing. They believe that Daniel Wellington fills that gap. Their vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch. Use Daniel Wellington coupon codes and promotions for special offers and discounts.