Just as the name of the brand signifies, the harshest side of a mountain to traverse, it is made to endure and to allow those who wish to seek out adventure the means to do so. It was founded in 1966 by two hiking enthusiasts at around 150 feet above sea level in San Francisco’s North Beach neighborhood.
Ironically enough, what could be considered to be the brand capable of enduring the harshest of the elements was more or less conceived during a stroll at the beach. Aren’t all of our best ideas formulated at the beach? Though The North Face brand was created to allow the exploration of some of the most remote and untouched areas on Earth, the company rests heavily on its commitment to conserving those same areas with an unwavering passion.
This passion for exploration and conservation of the wilds our world has to offer is no doubt shared by the loyal customer base and following that The North Face has amassed throughout the years. Enthusiastic outdoor athletes are among the most valued patrons of The North Face, as lauded by the company throughout the 1960s as the company began to sponsor adventurous expeditions to areas far removed from civilization. This has become a proud tradition of The North Face, as they still sponsor such excursions and maintain their encouraging nature for the exploration of the wildest places on Earth.
The North Face came onto the scene within the world of skiing by introducing extreme skiwear to its product line in the 1980s. There is no doubt that the 1980s was a colorful decade, and The North Face fully embraced this as they paved the way for the charismatic athletes we see today in snowsports. In this era, The North Face was the only United States supplier offering a broad selection of high caliber performance-wear and gear that included packs and tents, outerwear, sleeping bags, and skiwear.
Delving deeper into the world of outdoor exploration, The North Face furthered the capabilities of athletes by introducing their sportswear product line named Tekware in the 1990s. This line was specifically designed to provide unparalleled functionality targeted towards outdoor enthusiasts, rock climbers, trail-runners, backpackers, and hikers. Throughout the 1990s, The North Face brand grew by leaps and bounds with their logo making more frequent appearances in the outdoor sports arena. Later in the same decade, The North Face walked onto the trekking and trail-running scene with the introduction of their shoe line.
The North Face has permanently etched out its place as the forerunner of innovation for those who wish to explore the outdoors. With the development of synthetic insulation comparable to that of down, named Thermoball, and the advent of a whole new way to produce apparel, named FuseForm, The North Face continues to revolutionize the exploration of the world around us. The product line that we have come to know and love includes footwear, apparel, and equipment with performance incorporated into the core of it all.
With over 50 years behind and aspirations for 50 more years ahead, The North Face is sure to continue to build on the strong foundations that were created that fateful day on the beach in 1966. The North Face brand has become the standard for the adventurous exploration of the great outdoors, and that shows in their clientele, which includes world-renowned climbers, extreme skiers, endurance runners, mountaineers, and explorers.